GZ

Geqing Zhou

PhD Student in Marketing
McCombs School of Business, UT Austin

I study how the way information is presented, from price formats to fine print, shapes what consumers believe. Before the PhD, I worked in card pricing at American Express.

Outside of research: travel, loyalty programs, good restaurants, and three cats.

22 countries & regions More about me

Experience

McCombs School of Business

PhD Student, Marketing

Aug 2026 – Present · Austin, TX

First-year paper in progress on consumer financial disclosures.
Teaching Assistant, MKT 337H Principles of Marketing (Honors).
Research Assistant to Prof. Wayne Hoyer.
Ideas in development:
Overly inclusive defensive termsESG and consumer willingness to payRetail pricing at performance and sports venues

US Consumer Pricing

Manager, Acquisition Pricing & Balance Transfer

Jun 2024 – Apr 2026

Senior Analyst, Acquisition Pricing

Aug 2022 – Jun 2024

Pricing strategy for U.S. consumer card acquisition and balance transfer offers.
Experiment design and behavioral analytics to support product decisions.
Competitive intelligence tools built in Python.

Dyson School of Applied Economics and Management

M.S., Applied Economics and Management

May 2022 · Ithaca, NY

Concentrations in Food Marketing and Behavioral Finance.

Selected Paper · AAEA 2023 Annual Meeting

Exceptions in Quality Certifications and Consumer Demand for Seemingly Redundant Food Labels

Geqing Zhou and Aaron A. Adalja · Washington, D.C. · Based on M.S. thesis

PDF AgEcon Search Thesis

Revelle College

B.S., Joint Major in Mathematics and Economics

Mar 2019 · La Jolla, CA

Revelle College Provost Honors (four times).
Exchange semester at the University of Melbourne.

United Nations Secretariat

Intern, Programme Planning, Finance and Budget

Jul – Nov 2021 · New York, NY

Budget monitoring and expenditure reconciliation.
Quality review of deliverables and official communications.

Skills & Credentials

Methods & tools

Python, SQL, Stata, Qualtrics, Tableau

SAS, MATLAB, HTML

Credentials

CFA Level III Candidate

Tableau Desktop Specialist

Languages

English, fluent

Mandarin Chinese, native

Interests

Back to top ↑

Travel

22countries & regions

A long-time contributor to the FlyerTea travel community, with a particular interest in loyalty programs and itinerary planning.

Cats

Momo · large orange tabby, golden nose

Coco · large orange tabby, white nose

Huahua · small calico

All three also appear elsewhere on this page. Click one to say hello.

Dining

Michelin three-star restaurants in the U.S.: A slow, ongoing project: 10 of 16 so far.
Wine lists: Quietly run past an AI while the sommelier is away. Anything within 2× of the lowest retail price he could actually buy it for makes the shortlist.
Default pour: Champagne first, then whatever the kitchen calls for.
Tasting notes: Kept for every bottle opened at home. Rarely reread.